"Graphic design is all about communication," says Nazmul, "and by bringing Western and Asian elements together in a design such as a company logo, you can overcome communication and cultural barriers to make yourself attractive to as wide an audience as possible. So my designs are, at heart, very pragmatic, and very useable."

All of this puts Fairkey Design, situated in the hub of the trendy design quarter at Brick Lane, in a prime position to offer Asian businesses, artists and organisations exactly what they need – an approach to graphic design that celebrates Asian identity and culture, but that communicates brand messages equally well to "mainstream culture"..